Saturday, August 25, 2007


BBC Radio 1Xtra, (formerly 1Xtra or "1Xtra from the BBC") is a digital UK radio station from the BBC specialising in new black music, sometimes referred to as urban music. Launched at 1800 on August 16, 2002, it was codenamed Network X during the consulation period and is the sister station to BBC Radio 1. The programme is broadcast from a dedicated building shared with Radio 1, Yalding House in central London, part of the BBC's sprawling Broadcasting House complex of radio studios and offices.

BBC 1Xtra Music policy
In 2007, the BBC changed all of the BBC Radio logos, and all stations are called "BBC Radio..." This was first seen when the DAB names were changed.

Name change
1Xtra's typical audience is between 15 and 24 years old. [1] The upper age range is deliberately lower than sister station Radio 1 which is closer to 35.
According to the "Submission to the Secretary of State's review of digital channels" in March 2004, 1Xtra "provides music output 24 hours a day, punctuated by bespoke BBC news bulletins and other speech output designed specifically to be pertinent to the audience."

Audience profile
On weekdays, 1Xtra produces a two hour news, entertainment and features programme called TXU - an extension of its TX news bulletins. [2] [3] The current presenters are Charlene White and dj turned news presenter G Money. TXU's output also includes a weekly documentary programme, and its news aims to reflect the interests of a younger audience. Programmes have focused on why young people aren't using condoms to Beyonce's Maple syrup diet.

No comments: